TD Direct Investing commissioned the Future Foundation to investigate consumer attitudes to finance and investing in the UK and how emerging trends are impacting our financial futures.

As a result a new trend was born – The Naked Investor. The research highlighted that nearly 40% of Brits were feeling exposed and lacking in the confidence and knowledge to take control of their financial futures.


You can read the full Naked Investor report here and find out what it means for you.

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Find out what the key findings of The Naked Investor report are by taking a look at our infographic.

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ARE YOU FEELING's 5 top tips to help

There is a strong likelihood that you identify yourself as a ‘Naked Investor’ and you’re keen to take the necessary steps to change this and empower yourself. We can help you feel more confident and less exposed.

What are you trying to achieve and why? Work out what’s important to you by setting your own personal goals and then find out if your goals are realistic. Decide on your top goals and make them visible so you are constantly reminded of what they are.
This is true, but it’s good to feel in charge of your own investments. It can be empowering and exciting, not scary! There is a lot of information out there to make sense of and the range of investments is vast. Talk to friends about what they invest in, look at online money websites, think about the companies you like and seek out information from websites to help build your knowledge.
Review your finances and work out how much you can invest, whether it’s a lump sum or monthly investment. Remember, the longer your money remains invested the more potential it has to compound and grow. You can get started from as little as £25 with TD. You don’t have to be scared, but you do need to think about the risk you are prepared to take and don’t take more than you are comfortable with.
It’s important to review your finances on an ongoing basis. Ensure that you diversify your investments by opting for a range of different types of assets and investment vehicles. Finally, make sure the fees you’re being charged are fair and transparent.
Try not to let your emotions get the better of you. Stock market ups and downs can be unnerving, but, as long as you can leave your money invested, you shouldn’t panic. diversified, and look to add to your portfolio when you have spare cash.

We have worked with the Future Foundation to help you establish what type of investor you are. Are you a Nervous Newbie or Empowered Investor? Take a look below and see how TD can help you continue on your investment journey.

This research is intended for educational purposes only. It is not a personal recommendation to engage in investment activity based on the contents of this research.
The value of your investment and the income derived from them may go down as well as up. You may not get back all that you invest.

  • You don’t feel like you have sufficient funds to invest
  • You’re not sure where to start
  • You would like to save for the future
  • With more knowledge you would invest
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Eager Outsider
  • You want to invest but you don’t feel like you have adequate funds to start investing
  • Although you have savings you don’t feel investing is accessible to you
  • Investment advice on demand, smaller investment amounts are of interest to you
  • You value planning for your future
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  • You don’t invest due to a lack of knowledge of both the financial market and investment options
  • You feel nervous about investing and need more confidence
  • You don’t believe you have sufficient funds to invest
  • The perceived level of risk to investing is also a concern
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  • You have both the funds and the knowledge to invest
  • Risk is the biggest concern for you which drives a lack of interest
  • You would like to be able to manage your own portfolio rather than use someone to do this for you
  • You would like to learn more about investing so you can invest
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Distant Toe Dippers
  • You invest a little but have no real engagement with it
  • You choose to use someone else to looks after your investments
  • You feel under pressure to invest because it is the right thing to do
  • You don’t lack interest or knowledge, but you do lack in confidence
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Thrill seekers
  • You invest because you love it
  • You treat investments as a hobby
  • Financial security is not your primary concern, you want to build up your knowledge
  • By investing you are building up your financial knowledge
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In control
  • You’re part of the biggest group of investors
  • You have a hands on approach to investing
  • You are very confident in your ability to make good financial decisions
  • You believe that stating in control of your finances is a key benefit to investing
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Secure advised
  • You invest for financial security and are most likely to feel secure when investing.
  • You fully or part manage your finances with a Financial Adviser
  • You don’t feel control over your finances and you feel less knowledgeable on financial decisions
  • You don’t invest for a hobby or for interest, you invest for financial security
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Empowered Investor
  • You take pride in managing your finances and feel in control of your investments
  • You fully or part manage your investment portfolio
  • The combination of enjoyment, control and deepening your financial knowledge leads you to feel empowered
  • You’re extremely confident in your ability and are not afraid to show this off
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