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Press Release

25th March 2014

International ISA Trading Triples In One Year


Research shows a boom in ISA investors taking a more global outlook

Research released today from TD Direct Investing has found that the number of ISA investors choosing to trade internationally has tripled in the space of just one year, signalling a trend in savers taking a more global outlook on their finances and investment choices.

The data, from TD Direct Investing, shows that from 2011 to 2012, less than 12% of ISA account holders were making international trades, the following year this increases to 41%.  This is equivalent to ISA investors making international trades three times more often than they were a year ago.

Stuart Welch, CEO of TD Direct Investing comments: “We live in an increasingly globalised world, which is clearly reflected in our data and the investment choices that our ISA customers are making. International tech stocks such as Apple, Twitter and Facebook tend to dominate international top trade lists, with Irish banks such as Allied and the Bank of Ireland also becoming popular in recent months.”

Looking more broadly at the UK’s international trading in regions around the world, investing in North America, Canada and Australia are the top three most popular among TD clients. The data shows that in February, 81% of trades came from North America, 11% from Europe and 7% from APAC. Within these regions, the main bulk of investors are mid-lifers or those between the ages of 30 and 39*.

Of all the international trades made throughout APAC during February 2014, 63% of trades were made in Australian listed companies, with the nation accounting for the third highest number of TD clients’ international trades globally since the start of the year. Interestingly, investors in the APAC region are the youngest in the world, where nearly four in ten are aged between of 21 and 29.*

Broken down further, the top five trading countries globally are North America (66.3%), Canada (14.9%), Australia (4.6%), Germany (3%) and France (2.9%).

“Our direct market access makes international trading simple and accessible for clients – providing a great range of opportunities. Perhaps it is unsurprising that North America tops the list for international trades – especially with TDs own North American origins providing greater speed and access.”

The research has also shown that stocks and shares ISAs seem to be increasing in popularity, as savers look for more profitable returns and better tax breaks for their money. Between 2012 and 2013, a quarter (25%) of investors chose ISAs as their method of saving, compared to just 8% during 2010 and 2011.


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