Job Description

• Deliver the content plan for TD Direct Investing International (TDDI) and TD Direct Investing International (TDDII) and ensure that all content meets the requirements of the content Governance model
• Produce engaging, interactive content based on the needs and interests of the target segment
• Come up with creative ideas for content format across digital touchpoints, including graphics, polls, videos etc
• Develop content for utilization across multiple channels including email and website
• Develop content that helps to build and enhance the TDDI and TDDII brands through personality and TOV
• Produce search engine optimized content for the TDDI and TDDII websites
• Optimise digital content to maximize conversion and maintain high standards of client experience across TDDI and TDDII
• Work with external copywriting and translation agencies where necessary to develop content to support ongoing marketing activity
• Work closely with the associate manager of PR and social media to utilize marketing content across PR and social media channels
• Utilise best practice content creation techniques to create opportunities to engage with clients and develop ideas to create client advocacy
• Work with the associate manager of communications and the associate manager of PR and social media to ensure content is marketed to target clients and media
• Manage the delivery of multiple projects across TDDI and TDDII
• Work closely with the communications and online content manager to ensure work is trafficked effectively based on the marketing calendar
• Support the communications and online content manger in the day-to-day delivery of the media plan, ensuring digital channels are optimized for both TDDI and TDDII

Education/Accreditations

• Degree in communications, marketing or digital related field or proven experience gained to acquire knowledge at this level
• Evidence of knowledge in content development and management

Other Qualifications/Skills/Experience

• Passionate communicator with an enthusiasm for developing creative and engaging online content
• Ability to take complex information and analyse and present in a way that’s engaging for a variety of different audiences
• Minimum 5 years’ experience in an in-house or agency environment developing and managing content
• Creative skills with a proven ability to generate creative content ideas to support marketing campaigns
• Understanding and experience of content optimization and SEO
• Experience of creating engaging content in a variety of formats through social media, video, graphics etc.
• Experience in the financial services industry is desirable
• Experience in developing content for International audiences is desirable as is working with translation agencies
• Experience of working on an International brand in terms of campaigns and content development is desirable
• Degree in communication, public relations, journalism or related field is desirable

Leadership skills

• Desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders

Specifically, the Manager Campaign Analytics, will be responsible for:

• producing accurate and timely reports of campaign performance
• ensuring the appropriate setting of the measurement plan for all direct marketing campaigns, at the outset of the campaign planning, and delivery of the report upon completion of the campaign
• Supporting ongoing research programs including Net Promoter tracker and ad hoc research activities
• managing multiple projects, meeting multiple deadlines, while adhering to established and rigorous processes
• providing analytical and interpretative advice on the results, including recommendations on opportunities for improvements, and impact on marketing strategies and business objectives
• working with Marketing partners to ensure the appropriate priority-setting for projects is established each month
• managing relationships with partners on various projects, including marketing, digital, finance and product areas, as well as with colleagues within the CK&I team
• Building trust and partnership through impact and influence in a highly matrixed organization
• Experience in change management and comfort with ambiguity, working in a culture of change and in navigating and succeeding in a matrix environment.

This role requires a team player. The role also requires a high attention to detail, a proven track record of the timely delivery of assignments, and an overall dedication to producing high quality work. The successful candidate will also have demonstrated their strong communication and interpersonal skills, working in a fast-paced dynamic environment. They will be a self-starter who understands how to effectively work as part of a larger team.

Education/Accreditations

• Degree in business or quantitative discipline or equivalent experience

Other Qualifications/Skills/Experience

• Minimum of 6-8 years relevant experience in marketing and business analytics, ideally within financial services
• Analytically anchored problem-solving skills, and data mining and modelling capabilities, with a solid background working with complex data sources
• A solid team player, with strong interpersonal skills and an ability to effectively interact with all levels of the organization
• Excellent oral and written communication and presentation skills, with consulting experience a definite asset
• Strong project management skills, well organized, high attention to detail, results-oriented
• Advanced technical knowledge of SQL and SAS; a familiarity with Business Intelligence solutions would be an asset

Leadership skills

• A desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Strong leadership and coaching skills with an ability to motivate and inspire teams
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders

Education/Accreditations

• Advanced university degree in statistics or analytically-based discipline, or equivalent experience

Other Qualifications/Skills/Experience

• Minimum of 5-7 years relevant experience in marketing and business analytics, ideally within financial services
• Analytically-anchored problem solving skills, with a solid background working with data and conducting analysis
• Strong interpersonal skills
• Excellent oral and written communication and presentation skills, with consulting experience a definite asset
• Advanced technical knowledge of SQL and SAS; a familiarity with Business Intelligence solutions would be an asset
• Strong project management skills, well organized, high attention to detail, results-oriented

Leadership skills

• A desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders

Job Description:

• Deliver and measure creative campaigns to support retention, acquisition and cross sell activity for TD Direct Investing (TDDI) and TD Direct Investing International (TDDII)
• Generate creative communication ideas to support the delivery of key marketing initiatives across both brands
• Work closely with marketing planning to ensure the timely delivery of communication activity and to measure performance of creative campaigns
• Manage the delivery of multiple projects to support TDDI and TDDII in line with the overall marketing programme
• Work closely with the associate manager of online content to ensure that there is an effective content plan and approach to support campaigns, ensuring there is appropriate client pathing in place
• Work with external agencies to ensure the timely delivery of campaigns and activity
• Support the communications and online content manager in the delivery of results driven marketing communication campaigns
• Ensure tracking and measurement are in place for all campaigns and ensure the results are fed back into overall KPIs
• Provide best practice communication advice to internal stakeholders, recommending communication approaches to deliver business and operational objectives
• Approach every task with best practice communication in mind – ensure that all activity is delivering on objectives and is developed with the client in mind
• Take a digital marketing approach to campaigns and work with the associate manager of online content to ensure the marketing activity supports the content created
• Support the communications and online content manager in the delivery of the media plan
• Take a creative approach to communications, utilizing best practice and external benchmarking to develop new approaches and ensure we are thinking differently to maximise brand exposure
• Analyse the performance of campaigns and implement learnings for future activity

Education/Accreditations:

• Degree in communications, marketing or digital related field or proven experience gained to acquire knowledge at this level
• Evidence of knowledge in online communication and campaign management

Other Qualifications/Skills/Experience:

• Passionate communicator with an enthusiasm for developing creative and engaging online campaigns
• Minimum 5 years’ experience in a corporate communications environment or agency, with demonstrated experience in digital marketing and campaign management
• Proven experience of implementing creative campaigns across multiple channels with specialist experience in digital marketing campaigns
• Previous experience of working with agencies to develop and deliver campaign production items
• Proven ability to bring many projects through to completion
• Proven experience of utilizing communications and campaign activity to build brands
• Strong interpersonal and stakeholder management experience
• Strong organizational skills and ability to prioritise across multiple projects and meet multiple deadlines
• Experience in the financial services industry is desirable
• Experience of working on an International brand in terms of campaigns and content development

Leadership skills

• Desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Strong leadership and coaching skills with an ability to motivate and inspire teams
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders

Job Description:

• Accountable for managing and developing the web analytics capability, as well as working with key internal stakeholders and the third party suppliers
• Delivery of web analytics implementation and reporting solutions, to facilitate data driven decision-making
• You and your small team will provide valuable insight into all areas of web traffic and translate this into information that can be used to improve the effectiveness of the online marketing team and the commercials of the business. This will include all areas of the customer journey through the acquisition, conversion and retention cycle
• Manage the analytic needs of the business by analyzing web traffic using clickstream tools such as Google Analytics, and Omniture etc. Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. Collaborate with external partners such as Agencies to assist with data collection and reporting
• Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience. You will manage and deliver the testing program across our multiple digital platforms
• Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research etc)
• Work with the technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
• Partner outside the immediate business units and outside the company to ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers

• Provision of weekly, monthly reports (excel, BI tools, clickstream analytics)
• Lead development of senior management dashboards
• Understand Website behavior and customer experience analysis. Data consolidation and validation. Coordinating tags, tracking parameter implementations
• Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis
• Business requirements synthesized from multiple sources including product managers, development teams, and functional group members
• Documentation relating to existing processes and suggestion / presentations for improving those processes
• Effective and persuasive presentations (verbal and written) for project teams and business leaders
• Understands the complex web ecosystems and best practices and applies this knowledge to their work
• Collaborates on creation of project plan and tasks for the team

Education/Accreditations:

• Bachelor’s degree (MBA preferred)

Other Qualifications/Skills/Experience:

• Minimum 8 years' experience in a corporate or consulting digital commerce capacity with demonstrated experience in eCommerce platforms
• At least three to four years of working with standard clickstream analysis tools: Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc
• Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research
• Three to five years of experience in one or more roles in an online ecommerce or online support environments
• High level of expertise with Business Intelligence tools, two plus years, such as Brio, Business Objects, MicroStrategy, Cognos etc with experience writing and tuning sql queries in a online or offline environment
• Three to five years of experience in using the Microsoft Office suite with very strong Excel skills
• Three to five years of business analysis experience in large size companies with multiple functions / business units preferred
• Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts
• Contribute to improvements in processes (technical or business) used by analysts

Leadership skills

• Desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Strong leadership and coaching skills with an ability to motivate and inspire teams
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
• Builds trust and partnership through impact and influence in a highly matrixed organization
• Experience in change management and comfort with ambiguity, working in a culture of change and in navigating and succeeding in a matrix environment

Job Description:

• Accomplishes Web project objectives by establishing project scope; designing and delivering solutions; leading team members
• Establishes Web project scope by studying strategic business drivers; discovering and validating business and technical requirements and parameters; obtaining input from subject-matter experts; examining and recommending changes to current business practices; developing and writing proposals
• Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions
• Implements Web solution by monitoring project progress; tracking action items; conducting design and implementation reviews; examining, researching, and resolving issues; escalating issues to appropriate authority; responding to team members' concerns; coordinating requirements with interested departments
• Accomplishes work requirements by orienting, training, assigning, scheduling, coaching employees; following production, productivity, quality, and customer-service standards; identifying work process improvements
• Meets cost standards by monitoring expenses; implementing cost-saving actions
• Provides project status reports by collecting, analyzing, and summarizing data and trends
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments

Education/Accreditations:

• Project Management, Planning, Verbal Communication - specialized project management professional training or certification from the Project Management Institute

Other Qualifications/Skills/Experience:

• Minimum 7 years’ experience in a corporate or consulting digital commerce capacity with demonstrated experience in eCommerce platforms
• Web Savvy
• Process Improvement
• Analyzing Information
• Reporting Skills, Problem Solving
• Highly proficient in MS Office and Information Architecture related software packages
• Understanding of web-related technologies and standards, including CSS, HTML, and JavaScript

Leadership Skills

• Desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Strong leadership and coaching skills with an ability to motivate and inspire teams
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
• Builds trust and partnership through impact and influence in a highly matrixed organizationExperience in change management and comfort with ambiguity, working in a culture of change and in navigating and succeeding in a matrix environment

Job Description

• Manage and upload content to the site on a daily basis where needed in support of marketing, product and education
• Keep the sites operating at peak efficiency and make sure the information displayed on the site is fresh, informative and appealing
• Maintain a consistent look and feel throughout all web properties
• Propose enhancements to the digital properties to improve both customer journey and conversion potential, with post deployment reviews
• Assist the marketing team with all aspects of the marketing mix
• Create, develop and manage content for organization’s web presence (requires working with content management software)
• Working with a cross-departmental team, maintain and develop the master content calendar for all web properties. (content governance)
• Gather requirements and work with IT to improve processes and tools Coordinate web projects across departments

SEO:

• Update engaging SEO friendly content
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
• Create the necessary technical architecture
• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)
• Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

Education/Accreditations:

• Senior level degree preferable or post-graduate certificate in related digital commerce technologies, marketing

Other Qualifications/Skills/Experience:

• Minimum 8 years' experience in a corporate or consulting digital commerce capacity with demonstrated experience in eCommerce platforms, running a digital team in a services and/or consumer level industry
• Solid background working in eCommerce
• Creative with good attention to detail and excellent editorial skills
• Experience of website design and using content management systems
• Fluent in programming languages including, CSS, HTML, PHP, JAVA, and FLASH
• Experience monitoring the performance of digital marketing
• Experience of utilizing rich media platforms and social networking platforms
• Content strategy, management and governance

SEO:

• Back link strategy and implementation
• Directory submissions and revisions
• Internal link optimization
• SEO technical analysis and evaluation
• Website remediation
• Key phrase research
• META optimization
• Stay up to date on the latest industry developments
• Creative with good attention to detail and excellent editorial skills

Leadership Skills

• Desire to provide the best customer experience
• Stays calm under pressure and displays emotional resilience
• Thinks creatively about how to tackle problems
• Strong leadership and coaching skills with an ability to motivate and inspire teams
• Thinks digitally in everything they do
• Proven project management skills and the ability to track and lead multiple simultaneous projects
• Works effectively both independently and as a member of a cross functional team
• Uses sound judgment to identify issues and escalates when appropriate
• Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role
• Resolves disagreements and conflicts constructively, knows when to involve others
• Identifies and communicates specific personal goals for self
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback
• Overall dedication to producing high quality work
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
• Builds trust and partnership through impact and influence in a highly matrixed organization
• Experience in change management and comfort with ambiguity, working in a culture of change and in navigating and succeeding in a matrix environment

Responsibilities of the role

• Leads a small team (5+ FTE) completing processes / transactions / activities characterized by single to multiple step transactions limited systems and jurisdictions, higher volumes and/or low to medium complexity
• Acts as a team escalation contact for issues raised from other internal groups, partners and/or customers
• Involves regular contact with cross-functional teams across TDBG or external contacts or customers
• Deputises for Senior Manager, Client Services in their absence
• To ensure a consistent and high quality client experience is delivered at every interaction
• To identify obstacles to the delivery of legendary client experience and to implement changes which improve our service
• Communicate Client Experience goals and to manage employee performance towards this
• Reward client focused behaviours
• Build a great TD team, with the best talent placed and developed in all roles
• Identifying opportunities for transformational change, control and influence events, anticipating and planning for change, applying their specialist and business knowledge
• Collaborates with Shared Services, ensure effective workforce management to deliver against the client commitments